
Who said anything about qualifications?
I never thought I’d be writing a piece on media and messaging. I’m a government major at the University of Maryland going into my final semester as an undergraduate. I’m looking to further my education with a masters in public policy with a specialization in environmental policy. In the student activist group UMD for Clean Energy that I’ve been involved in since the spring semester of 2007, I’ve been the boots on the ground guy getting petition signatures and power vote pledges, the Political Liaison who handled the policy aspects of the campaign like organizing lobby meetings, and last fall I had my first stint as the Campaign Director for the group. Despite my responsibility never being media and messaging, it’s in this area that I feel I’ve learned some of the most valuable organizing lessons.
When applied to our group’s efforts last semester, our new approach to media became one of the most powerful engines for our local campaign on making green issues front and center in our College Park City Council elections, and complimented all of the other aspects of our campaign beautifully. At the end of the semester, core members of UMD for Clean Energy tried to put our finger on how and why media had been invaluable to our campaign, but usually our guesses didn’t go beyond “wow”. This is my imperfect yet necessary attempt to explain what happened, with the hope that other groups can gain from it, and at least so I can convey how important this aspect of the youth climate movement is. By the way, I’ve committed the cardinal sin of making this a longggg post, but it’s worth it so please read.
“This was a lot more efficient than knocking on 20,000 doors” Continue reading