Enough with the bloody lightbulbs already!
By Mike Tidwell
Published in Grist, www.grist.org
04 Sep 2007
Strange but true: Energy-efficient light bulbs and hybrid cars are hurting our nation’s budding efforts to fight global warming.
More precisely, every time an activist or politician hectors the public to voluntarily reach for a new bulb or spend extra on a Prius, ExxonMobil heaves a big sigh of relief.
Scientists now scream the news about global warming: it’s already here and could soon, very soon, bring tremendous chaos and pain to our world. The networks and newspapers have begun running urgent stories almost daily: The Greenland ice sheet is vanishing! Sea levels are rising! Wildfires are out of control! Hurricanes are getting bigger!
But what’s the solution? Most media sidebars and web links quickly send us to that peppy and bright list we all know so well, one vaguely reminiscent of Better Homes and Gardens: “10 Things You Can Do to Save the Planet.” Standard steps include: change three light bulbs. Consider a hybrid car for your next purchase. Tell the kids to turn out the lights. Even during the recent Al Gore-inspired Live Earth concerts, the phrase “planetary emergency” was followed by “wear more clothes indoors in winter” and “download your music at home to save on the shipping fuel for CDs.”
Nice little gestures all, but are you kidding me? Does anyone think this is the answer? Continue reading