Media and Messaging: The Multiplier Effect

Who said anything about qualifications?

I never thought I’d be writing a piece on media and messaging. I’m a government major at the University of Maryland going into my final semester as an undergraduate. I’m looking to further my education with a masters in public policy with a specialization in environmental policy. In the student activist group UMD for Clean Energy that I’ve been involved in since the spring semester of 2007, I’ve been the boots on the ground guy getting petition signatures and power vote pledges, the Political Liaison who handled the policy aspects of the campaign like organizing lobby meetings, and last fall I had my first stint as the Campaign Director for the group. Despite my responsibility never being media and messaging, it’s in this area that I feel I’ve learned some of the most valuable organizing lessons.

When applied to our group’s efforts last semester, our new approach to media became one of the most powerful engines for our local campaign on making green issues front and center in our College Park City Council elections, and complimented all of the other aspects of our campaign beautifully. At the end of the semester, core members of UMD for Clean Energy tried to put our finger on how and why media had been invaluable to our campaign, but usually our guesses didn’t go beyond “wow”. This is my imperfect yet necessary attempt to explain what happened, with the hope that other groups can gain from it, and at least so I can convey how important this aspect of the youth climate movement is. By the way, I’ve committed the cardinal sin of making this a longggg post, but it’s worth it so please read.

“This was a lot more efficient than knocking on 20,000 doors” Continue reading

UMD for Clean Energy Meets Lisa Jackson, Delivers Letter

Our Political Liaison and Lisa Jackson

This is a cross-post from my friend Davey Rogner, a former member of the University of Maryland student activist group UMD for Clean Energy, who wrote this on his blog The Harvest Collective. I also posted it on my blog. I’m currently the Campaign Director of UMD for Clean Energy. We had the pleasure of meeting EPA Administrator Lisa Jackson last week. For more info on Edmonston’s green street, check this out.

Just hours ago I was brushing shoulders with some of the most influential environmental decision makers in the state of Maryland. Members of UMD for Clean Energy were invited to attend the groundbreaking ceremony for the City of Edmonston’s new “green street.” The groundbreaking was ushered in with keynotes from environmental leaders such as US House Representatives Donna Edwards and Chris Van Hollen; Maryland Department of The Environment’s Deputy Secretary Bob Summers; The Executive Director of The Chesapeake Bay Trust and my former boss when I was his intern Allan Hance; and most notably the Administrator for The United States Environmental Protection Agency Lisa Jackson. Continue reading

UMD for Clean Energy Makes Waves on City Council

UMD for Clean Energy, student group I’m Campaign Director of, has another article out about us in The Diamondback about our efforts during the College Park City Council elections, which culminated in a march to the polls, and got some pretty positive reaction. This new article also chronicles our presentation at a city council work session, where we put forth a proposal about tax breaks for green businesses.

UMD for Clean Energy makes waves on city council

By Brady Holt

Many of College Park’s longtime residents paint the university’s student body as a group that doesn’t care about the city.

But those residents may be surprised at where their city council is getting some innovative environmental policy ideas: the UMD for Clean Energy student group. Continue reading

Climate, Kyoto, and Council

Cross-posted from: here

There is a very well written column in the Diamondback by a member of UMD for Clean Energy Jesse Yurow, who is also our Outreach Director. Jesse does a good job of explaining how we can’t only rely on the top down approach to make our society more sustainable, but we need to take charge at the community level. The group Jesse alludes to working with the City Council to develop a energy efficiency loan fund policy, is of course..us.

Guest column: Climate, Kyoto and council

Twelve years ago, world leaders signed the Kyoto Protocol, a global treaty that promised to develop strategies to mitigate the perils of global climate change. Epic fail. Without mechanisms of accountability and without the support of Earth’s largest polluter, the United States, the concentration of carbon dioxide in the atmosphere has skyrocketed to about 380 parts per million and is still rising. NASA climatologist James Hansen suggests that, in order to avoid ecological catastrophe, concentrations of carbon dioxide must be reduced and held steady at 350 parts per million (see www.350.org). People sit with their fingers crossed, awaiting climate change solutions to be handed down at the next global summit on climate change this December in Copenhagen.

Continue reading

UMD for Clean Energy Pushes Green Platform for City Council Elections

Cross-Posted from: here

UMD(University of Maryland) for Clean Energy is the student group I’m campaign director of. I recently made a post about our position statement we delivered to Senator Ben Cardin’s office, which showed up in the Washington Post Maryland blog(scroll to bottom). Beyond weighing in on Federal legislation, we’re taking advantage of an incredible opportunity to influence College Park policy in the upcoming elections this November, the city our school resides in. We think the transition to a clean energy economy and more sustainable society needs to come from not just from the top down, but the bottom up starting in our communities. We’re going to do our best to make that a reality in ours. Continue reading

UMD for Clean Energy Letter to Ben Cardin

Cross-posted from: here

The University of Maryland student activist group I am currently campaign director of is called UMD for Clean Energy. In the past year we’ve worked on getting thousands of Powervote pledges, collaborated with state environmental groups to pass a state global warming bill with the strongest short term greenhouse emissions target in the country, and our most recent accomplishments were organizing(with other groups) a 300 person clean energy Town Hall meeting for House Majority Leader Steny Hoyer(whose floor debate remarks are incredible), and bringing together students statewide to help turn Maryland Congressman Frank Kratovil’s swing vote on ACES into a yes vote. Our close proximity to DC gives us plenty of opportunities to lobby and have a strong presence on Federal legislation.

This past Tuesday, we delivered a letter to our Senator Ben Cardin’s office in a visit a couple of our members made to DC to meet with Cardin’s office as well as Senator Barbara Mikulski’s. The letter outlined what our group feels should be prioritized regarding improvements in the drafting of Senate legislation over the House climate bill . Although we know we have Ben Cardin’s vote, he is playing a important role on the Environment and Public Works Committee in drafting the Senate bill, and in marking it up. We would like to see the part of the bill that comes out of the EPW committee be as strong as possible, and feel that there can be improvements since the make up of the committee is fairly progressive and full of East and West coast Democrats who states are not particularly coal dependent. Letter is below, and was signed by our elected officers. Continue reading